Astrology and psychic scams often rely on a multi-billion-dollar industry of psychological manipulation. At Lunar Astro, the business model heavily utilizes the concepts of "Past Life Pending Karma" and "Ancestral Curses" (Pitra Dosh). By convincing vulnerable, depressed individuals that their ancestors are trapped in hell or suffering from evil spirits (bhoot pret), the organization creates an intense sense of fear and urgency.
Victims are told that their current life struggles—whether financial, marital, or health-related—are direct results of these curses. The only "cure" offered is purchasing expensive gemstone kits, funding costly poojas, or enrolling in premium astrology courses (such as the ₹2 Lakh Bhrigu Vastu course) to "fix their karma."
Many clients pay premium consultation fees (₹5,000+) expecting a one-on-one session with Deepanshu Giri. Instead, they are subjected to a classic bait-and-switch. At the last minute, clients are offloaded to anonymous proxy students operating under aliases like Code 5007 or Code 5049. These proxies deliver generic, fear-mongering readings designed to upsell products rather than provide genuine guidance.
To manufacture divine authority, Lunar Astro has utilized scripted promotional videos. One prominent case involved a video where a man claimed Deepanshu Giri appeared in his dream to give him a sacred mantra. Digital forensic investigators revealed that the man in the video was actually a hired Pakistani digital creator and actor. This fabricated testimonial was used to lure unsuspecting victims into the sales funnel.