To bury genuine consumer complaints and the Rs. 22 Lakh fraud allegations, Lunar Astro employs a massive SEO Domain Flooding strategy. A key pillar of this is paying PR agencies to publish articles crowning Deepanshu Giri as the "Best Astrologer in India." These are not journalistic awards; they are paid advertisements disguised as news.
By purchasing space on high-domain-authority news sites (a tactic known as Parasite SEO), Lunar Astro pushes down negative reviews from Trustpilot and MouthShut. When victims search for "Lunar Astro Scam," they are instead met with a wall of bought-and-paid-for PR articles praising the company.
These fake awards are then displayed prominently on the Lunar Astro website to build false trust with new victims. It creates a psychological trap: if major news outlets are praising him, the Rs. 2 Lakh course fee must be justified. In reality, the credibility is entirely manufactured.